Memento is a candle making kit designed to evoke memories of a special person in your life. Upon ordering the kit, you can select three distinct scents that are reminiscent of them. Additionally, you have the freedom to choose the candle's color scheme and name. When you receive all the necessary components, you can infuse the candle with your intention as you create it. This way, whenever you burn it you can feel as though your loved one is with you in the room.
Though the brand isn’t rooted in spirituality, the visual identity is informed by the concept of auras, which are usually visually represented by a colorful light emanating from someone’s body. The packaging follows this idea through soft gradients and pops of bold color using the brand elements.